Industry
Services
"I’ve worked with Alma across two very different companies and they've delivered every time. They are sharp, strategic and great at turning bottom-up customer insight into content that actually moves the needle: whether it’s shaping our ABM narratives, building full-funnel buyer enablement assets, or helping us land messaging across enterprise buying groups. They get it, and they make my team's job a lot easier.”
Luke Farrugia
Advania first approached Alma to plan and deliver a creative thought leadership campaign that would drive demand generation for its IT services among mid-market insurance firms, primarily those within the historic Lloyd’s of London market.
The project began with deep industry research involving interview sessions with the Advania's insurance clients to uncover key trends and challenges that would form the basis of our campaign themes.
From there, we worked closely with the internal marketing team to produce and design a thought leadership guide and series of supporting content pieces to be used as ammo at various points of their sales pipelines.
