Advania
Advania
Advania
Thought leadership strategy to drive north of £500k in revenue for Europe's largest private IT services specialist.
Thought leadership strategy to
drive north of £500k in revenue
for Europe's largest private IT services specialist.
Thought leadership strategy to drive north of £500k in revenue for Europe's largest private IT services specialist.
The business
The business
Industry
IT services
IT services
Services
Content Marketing & Graphic Design
Content Marketing &
Graphic Design
Advania is Europe's largest privately owned IT company and a leading tech industry innovator. Headquartered in Stockholm, the organisation operates across Europe, Africa and Asia – and selected Alma as its primary partner for several content marketing campaigns targeting the UK insurance and legal sectors.
Advania is Europe's largest privately owned IT company and a leading tech industry innovator. Headquartered in Stockholm, the organisation operates across Europe, Africa and Asia – and selected Alma as its primary partner for several content marketing campaigns targeting the UK insurance and legal sectors.
"I’ve worked with Alma across two very different companies and they've delivered every time. They are sharp, strategic and great at turning bottom-up customer insight into content that actually moves the needle: whether it’s shaping our ABM narratives, building full-funnel buyer enablement assets, or helping us land messaging across enterprise buying groups. They get it, and they make my team's job a lot easier.”
Luke Farrugia
Head of Demand Generation, Advania
Head of Demand Generation, Advania
The challenge
The challenge
Advania first approached Alma to plan and deliver a creative thought leadership campaign that would drive demand generation for its IT services among mid-market insurance firms, primarily those within the historic Lloyd’s of London market.
The project began with deep industry research involving interview sessions with the Advania's insurance clients to uncover key trends and challenges that would form the basis of our campaign themes.
From there, we worked closely with the internal marketing team to produce and design a thought leadership guide and series of supporting content pieces to be used as ammo at various points of their sales pipelines.
As one of our longest clients, we’ve worked on countless projects for Access over the past five years. The bulk of this has been planning, producing and designing quarterly content campaigns, which often centre around a thought leadership ‘hero’ guide, supporting pillar pieces, MOF content and promotional splash packages.
Our very first project was for Access’ Payroll division back in 2019. Once the company saw the quality, value for money and turnaround time that Alma can offer, we soon became its go-to partner for content marketing and graphic
design projects.
Five years later and we’re still working together to underpin Access’ growth as one of
the UK’s most successful software companies.
The impact
The impact
Driving revenue
Driving revenue
The campaign generated £500k in pipeline revenue from insurance sector prospects
The campaign generated £500k in pipeline revenue from insurance sector prospects
Event build-up
Event build-up
Our content provided the ideal build-up to an industry event and ammo for sales teams
One of our campaigns broke the record for most direct MQLs that Access had ever generated in a
single quarter.
Long-term partnership
Long-term partnership
Due to the success of the campaign, Alma has been engaged to work on further campaigns targeting other sectors
Ongoing strategic partnership spanning multiple divisions –
5+ years and counting.
Ready to step up your content game?
Ready to
step up your content game?
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call with Alma may lead to outrageous momentum. Proceed with caution.
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call
with Alma may lead to outrageous momentum.
Proceed with caution.
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com