Gerald Edelman
Gerald Edelman
Gerald Edelman
A proven SEO content strategy that took this London-based accountancy firm to the first page of Google.
Turning client stories and case studies into valuable sales
ammo for a multinational
software provider.
A proven SEO content strategy that took this London-based accountancy firm to the first page of Google.
The business
The business
Industry
Professional Services
Professional Services
Services
SEO & Content Creation
SEO & Content Creation
Founded in 1946, Gerald Edelman is a Top 50 accountancy firm based in London. The company had relied on traditional marketing and face-to-face consultations to find new clients for years; however, it approached Alma in 2021 as part of its goals for digital transformation.
Founded in 1946, Gerald Edelman is a Top 50 accountancy firm based in London. The company had relied on traditional marketing and face-to-face consultations to find new clients for years; however, it approached Alma in 2021 as part of its goals for digital transformation.
"We’ve been very impressed with the knowledge and guidance provided by both Dan and Sam. The content and SEO strategy we developed has put us at the top of Google rankings for many of our priority services."
Lauren Kelly
Head of Marketing, Gerald Edelman
The challenge
The challenge
Gerald Edelman wanted to find a trusted partner to help deliver its SEO content strategy. Following an initial audit of its website, we quickly realised that GE wasn’t ranking for any of its primary or secondary keywords
We worked closely with its marketing team to resolve structural issues and deliver quick wins, before setting up a plan to populate the site with engaging, well-optimised service pages. We also produced informational content for its blog section and an outreach campaign that has landed Gerald Edelman coverage in various industry publications. Two years later and the results speak for themselves.
Gerald Edelman wanted to find a trusted partner to help deliver its SEO content strategy. Following an initial audit of its website, we quickly realised that GE wasn’t ranking for any of its primary or secondary keywords
We worked closely with its marketing team to resolve structural issues and deliver quick wins, before setting up a plan to populate the site with engaging, well-optimised service pages. We also produced informational content for its blog section and an outreach campaign that has landed Gerald Edelman coverage in various industry publications. Two years later and the results speak for themselves.
The impact
The impact
Surge in web traffic
Surge in web traffic
Our strategy led to a huge 187% increase in organic traffic over
24 months.
Our strategy led to a huge 187% increase in organic traffic over
24 months.
Fuel for lead generation
Fuel for lead generation
GE saw a 50% increase in
website form submissions
over the same period.
GE saw a 50% increase in
website form submissions
over the same period.
First page rankings
First page rankings
The GE website went from ranking for 0 related
keywords to 50 on the first page of Google
– with 21 of those in the top 3 places.
The GE website went from ranking for 0 related keywords to 50 on the first page of Google – with 21 of those in the top 3 places.
Ready to step up your content game?
Ready to
step up your content game?
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call with Alma may lead to outrageous momentum. Proceed with caution.
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call
with Alma may lead to outrageous momentum.
Proceed with caution.
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com