The Access Group
The Access Group
The Access Group
Record-breaking content marketing campaigns for a UK software giant.
Record-breaking content marketing campaigns for a UK software giant.
Record-breaking content
marketing campaigns for a
UK software giant.
The business
The business
Industry
SaaS
SaaS
Services
Content Marketing & Graphic Design
Content Marketing &
Graphic Design
The Access Group is one the UK’s largest business software providers. From a shortlist of agencies, the company chose Alma as its main content and creative partner to deliver a series of content marketing campaigns for its HR software.
The Access Group is one the UK’s largest business software providers. From a shortlist of agencies, the company chose Alma as its main content and creative partner to deliver a series of content marketing campaigns for its HR software.
“We’ve been working with the Alma team for years and each time they prove why they’re our ‘go-to’ specialists for content marketing. Dan’s experience and knowledge helps shape the discussions we have around our campaigns and how they will meet our key objectives. He is always conscientious, timely and very creative – all the more reason we will continue to work together in future!”
Sophie Sutherland
Divisional Marketing Manager, Access
Divisional Marketing Manager, Access
The challenge
The challenge
As one of our longest-standing clients, we’ve worked on countless projects for Access over the past five years. The bulk of this has been planning, producing and designing quarterly content campaigns, which often centre around a thought leadership ‘hero’ guide, supporting pillar pieces, MOF content and promotional splash packages.
Our very first project was for Access’ Payroll division back in 2019. Once the company saw the quality, value for money and turnaround time that Alma can offer, we soon became its go-to partner for content marketing and graphic design projects.
Five years later and we’re still working together to underpin Access’ growth as one of the UK’s most successful software companies.
As one of our longest clients, we’ve worked on countless projects for Access over the past five years. The bulk of this has been planning, producing and designing quarterly content campaigns, which often centre around a thought leadership ‘hero’ guide, supporting pillar pieces, MOF content and promotional splash packages.
Our very first project was for Access’ Payroll division back in 2019. Once the company saw the quality, value for money and turnaround time that Alma can offer, we soon became its go-to partner for content marketing and graphic
design projects.
Five years later and we’re still working together to underpin Access’ growth as one of
the UK’s most successful software companies.
The impact
The impact
Driving conversions
Driving conversions
Supporting six-digit annual sales with creative marketing ammo for various products and company acquisitions.
Supporting six-digit annual sales with creative marketing ammo for various products and company acquisitions.
Stronger lead generation
Stronger lead generation
One of our campaigns broke the record for most direct MQLs that Access had ever generated in a single quarter.
One of our campaigns broke the record for most direct MQLs that Access had ever generated in a
single quarter.
Long-term partnership
Long-term partnership
Ongoing strategic partnership spanning
multiple divisions – 5+ years and counting.
Ongoing strategic partnership spanning multiple divisions –
5+ years and counting.
Ready to step up your content game?
Ready to
step up your content game?
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call with Alma may lead to outrageous momentum. Proceed with caution.
Feel free to drop us an email at hello@almacontent.com or book a call to chat through your challenges.
Warning: Booking a call
with Alma may lead to outrageous momentum.
Proceed with caution.
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com
Drop us a line
hello@almacontent.com