Key objectives

Plan and create an engaging whitepaper on digital transformation in HR.

Produce a series of pillar pieces to support the main hero guide.

Focus on creative design and a splash pack of assets for web / social release.

I’ve been working with Dan for nearly a year now and each time he has proven why he is my ‘go-to’ person for our content marketing initiatives. His wealth of experience and knowledge helps shape the discussions we have around our campaigns and how they will meet our marketing objectives. He is always conscientious, timely and very creative – all the more reason we will continue to work with him for the foreseeable future.”

Sophie Sutherland

Divisional Marketing Manager, The Access Group

Key objectives

  • Plan and create an engaging whitepaper on digital transformation in HR.
  • Produce a series of pillar pieces to support the main hero guide.
  • Focus on creative design and a splash pack of assets for web / social release.

The team at Alma really understand our business and the way we communicate, which has ensured that any content produced is on message and on brand. They bring new ideas to the table, helping us to work out the best approach to a project. Their content is interesting, relevant and always produced to a very high quality – even when working to tight deadlines!

Laura Fisher

Marketing Director, Gunnercooke LLP

Our approach

The hero piece

We produced a 20-page hero guide for organisations that needed a ‘playbook’ to navigate specific challenges in the wake of COVID-19. Our goal was to bring the playbook concept to life through creative design whilst still maintaining the client’s branding and colour palette throughout.

Our approach

The hero piece

We produced a 20-page hero guide for organisations that needed a ‘playbook’ to navigate specific challenges in the wake of COVID-19. Our goal was to bring the playbook concept to life through creative design whilst still maintaining the client’s branding and colour palette throughout.

Supporting pillar content

We then produced a series of pillar content pieces to expand on key themes and offer more guidance on digital transformation. We also arranged a series of expert interviews with leading figures in the HR world to get their take on Access’ proprietary research.

Supporting pillar content

We then produced a series of pillar content pieces to expand on key themes and offer more guidance on digital transformation. We also arranged a series of expert interviews with leading figures in the HR world to get their take on Access’ proprietary research.

The results

As their testimonial shows, Access were delighted with how the campaign turned out.

To cap everything off we also produced a full set of design assets to promote the content through their website and social networks. This really helped to catch people’s eye on release and ensured as many people as possible downloaded the content.

The results

As their testimonial shows, the client was delighted with how the campaign turned out.

To cap everything we off we also produced a full set of design assets to promote the content through their website and social networks. This really helped to catch people’s eye on release and ensured as many people as possible downloaded the content.

Need a hand with your content or design?

Need a hand with your content or design?