The challenge
The Access Group is one the UK’s largest business software providers. From a shortlist of possible agencies, the business partnered with Alma to deliver a creative hero content campaign based around digital transformation for HR.
What we did
Working closely with Access, we planned a three-month content campaign which centred around a 20-page thought leadership guide and a series of pillar pieces.
Having produced the content, we also presented a range of creative design options to complement our primary theme: the HR ‘playbook’ to digital transformation.
The campaign proved a huge success and we were delighted to find that it generated the most direct MQLs that Access had ever received in a single quarter!
Research and create an engaging white paper on digital transformation in HR.
Produce a series of pillar pieces and infographics to support the main hero guide.
Focus on creative design and a splash pack of assets for web / social release.
What the client said...
"“I’ve been working with Dan for over a year now and each time he has proven why he is my ‘go-to’ person for content marketing. His experience and knowledge helps shape the discussions we have around our campaigns and how they will meet our marketing objectives. He is always conscientious, timely and very creative – all the more reason we will continue to work together in future!”